Leseprobe
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Brand New World
Sarah J Kay
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Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.
Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth.
The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress.
Brand New World explains how to:
• Develop a brand vision and strategy which articulates the brand's role in creating a bold future.
• Align resources to create measurable value for all stakeholders beyond financial growth.
• Encourage next-generation leaders to make choices about how they lead your brand.
Kundenbewertungen
Anti-capitalism, brand management, Resources, CEO, CMO, ESG, voice, Climate Change: Equality, insights, strategy, business, growth, Brand, services, Humanity, marketing, Management, Innovation, future, the future, Capitalism, Leadership, global, product, Better World, the future of business, Purpose, impact, vision, create a bold future, value, progress, the role of brands