Leseprobe
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The Age of Customer Equity
Allison Hartsoe
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Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Every Customer Is Unique
For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.
In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:
- Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs
- Alight your teams to clear hurdles and create long-term 9- and 10-figure gains
- Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Kundenbewertungen
Behavioral Analytics, Technology, Ecommerce, Customer Retention, Digital Analytics, Retention Marketing, Customer Churn Rate, Customer Journey, Analytics Technology, Data Visualization, Customer Attrition, Customer Acquisition, Marketing Technology, Acquisition Marketing, Data Privacy, Business Intelligence, Big Data, Retail Loyalty, Artificial Intelligence, Customer Loyalty, Loyalty Programs, Customer Centricity, Web Analytics, Customer Behavior, Digital Transformation, Digital Retail, Customer Data Platform, Data-Driven Marketing, Digital Marketing, Machine Learning, Customer Analytics, Brand Loyalty, Customer Lifetime Value, Analytics Tools, Customer Segmentation, Data Analytics, Marketing Analytics, Data Strategy, Customer Value