Leseprobe
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Resurrecting Retail
Doug Stephens
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt.
From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.
Kundenbewertungen
positioning, customer engagement, futurism, economy crash, apex predators, brick and mortar, post-pandemic economy, physical stores, business recovery, branding, retail, e-commerce, advertising, commerce, market trends, malls, business strategy, marketing, sales, COVID-19, shopping, recession economy