Leseprobe
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Visitor Experience Design
Jun Gao (Hrsg.), Jianyu Ma (Hrsg.), Noel Scott (Hrsg.)
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Rezensionen
"The sophisticated way in which editors encourage researchers to 'open the black box of the tourist's brain' (p267) is by embracing cognitive psychology, both in its theoretical and methodological rigours. And this is one of the main values of the book; giving to academics alternative lenses to challenge the established understanding of tourism experiences, providing students and early career researchers with gaps and future research avenues in tourism experience literature, which might as well become their entry-ticket to the academic discussion, and demonstrating to practitioners that tourism experience design needs to be approached holistically, taking into account before, during and after: travel emotions and behaviors."
Provocative and enlightening...This is a hopeful book, one which would be of interest to students of tourism, practitioners and policy-makers around the globe. - Paul F Wilkinson, Anatolia, March 2018
