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Rebranding Precarity

Pop-up Culture as the Seductive New Normal

Ella Harris

EPUB
ca. 28,99
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Geisteswissenschaften, Kunst, Musik / Pädagogik

Beschreibung

'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city?

Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.



 

 


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Schlagwörter

labour law, class, gentrification of the mind, post-crisis, 2008 financial crash, precarity, sharing economy, city, urban culture, desire, city design, attention economy, crisis culture, craft economy, gentrification, austerity, working class, culture of work, middle class, pop-up, urban design, gig economy, work, precarious work, architectural design, sociology of work, London, zero hour contracts, aesthetics, urban, labour economics, hipster culture, politics of aesthetics