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The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach

EPUB
ca. 32,99
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Beschreibung

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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Schlagwörter

JTBD, market research, strategy, CX, customer experience, UX, design, product leadership, innovation, customer outcomes, go-to-market, Seth Godin, jobs theory, research, product management, product design, customer needs, product-market fit, user experience