Leseprobe
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Surveys That Work
Caroline Jarrett
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Naturwissenschaften, Medizin, Informatik, Technik / Informatik, EDV
Beschreibung
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
Kundenbewertungen
UX, closed questions, most crucial question, validity, processing error, survey goal, quantitative research, cross tabulation, market research, question order, rating format, UX research, user interface design, comparative survey, intrusive question, survey tools, surveys, likert scale, direct question, modeling survey, open questions, coverage error, fieldwork, weighting, experience design, Survey design, inferential statistics, user research, non-response error, exploratory survey, reproducibility, screening question, IxD, response rate, measurement error, privacy, statistical significance, design research, user experience, descriptive statistics, assertion/evidence format, confidence interval, qualitative research, questionnaire, coding answers, required question, rating scale, total survey error, curve of forgetting, Net Promoter Score, cost per response, mixed methods, sample size, UI, interaction design, NPS