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Stand Against Bland
Sylvester Chauke
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Belletristik / Romanhafte Biographien
Beschreibung
Multi-award-winning Sylvester Chauke is a self-confessed Madonnacrazy,entrepreneur and founder of DNA Brand Architects. After anillustrious career as the national marketing manager for Nando'sSouth Africa, Sylvester joined broadcasting giant MTV Networks Africaas its director of marketing and communication. In 2012, Sylvesterestablished DNA Brand Architects, a marketing and brand consultancythat works with some of the most revered brands on the continentincluding Vodacom, Pernod Ricard, SABMiller, Boardmans and Steers.Being a change leader, Chauke has a unique approach, ‘stand againstbland', which has allowed him to stand out as a powerful creative andmarketing force. His track record is undeniable and his reign as thecountry's number one marketing maverick keeps teaching the rest ofus why we must choose to Stand Against Bland.This book illustrates the colourful career of a man often referred toas ‘the dancing CEO' – due to his tradition of bringing dancing intothe office – and also takes readers inside the mind of a man who hasstood out, brilliantly and consistently, from the rest.
