Leseprobe
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Speechwriting in Theory and Practice
Jens E. Kjeldsen, Jette Barnholdt Hansen, Marie Lund, et al.
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Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft
Beschreibung
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Kundenbewertungen
oral aspect of speechwriting, logography, speechwriting and leadership, Sophists, ethics of speechwriting, classical theory of rhetoric, speechwriting in organizations, Aristotle On Rhetoric, code of ethics, visual rhetoric in speechwriting, genres of speechwriting, speechmaking and new media, speechwriting in politics, principles of rhetorical style, speechwriting process, functions of speechwriting, speechwriting in business, characterizing the speaker, contemporary speechmaking, speaker style