img Leseprobe Leseprobe

The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Marko Sarstedt (Hrsg.), Barry J. Babin (Hrsg.)

PDF
ca. 139,09
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.


Weitere Titel von diesem Autor
Marko Sarstedt
Weitere Titel in dieser Kategorie
Cover Mass Behaving
Joseph Szala
Cover Blogging
Eduardo Bennett
Cover B2B Revenue NOW
Atte Sallamo
Cover Redefining Retail
Giuseppe Stigliano
Cover Advertising Management
Manukonda Rabindranath
Cover Nutrition in transition
Michael Ballarini
Cover Make Millions
Sebastian Levine

Kundenbewertungen

Schlagwörter

PhD supervision in management, Research mentorship in marketing, Family business research history, Joseph F. Hair's contribution to market research, Services marketing research history, Customer relationship management history, Market research and competitive intelligence, Research leadership in management