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eSports is Business

Management in the World of Competitive Gaming

Tobias M. Scholz

PDF
ca. 69,54 €
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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.


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Schlagwörter

eco-system, stakeholder analysis, business model, eSports industry, business model network, new media, competitive gaming, strategic management, co-opetition, video games