Foreign Investment Promotion
Paweł Capik
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Springer International Publishing
Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft
Beschreibung
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Kundenbewertungen
investments and securities, place marketing, mobile, policy, investment attraction, regional science, regional development, mobile investment, CEEC