Transforming Organizations
Jacques Chlopczyk (Hrsg.), Christine Erlach (Hrsg.)
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Springer International Publishing
Geisteswissenschaften, Kunst, Musik / Angewandte Psychologie
Beschreibung
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Kundenbewertungen
Metaphorical storytelling in companies, Effectiveness of corporate videos, Corporate learning by storytelling, Employee selection using narrative approach, Marketing by storytelling and naratives, Corporate communications with narratives, Cultural approaches to management communication, Storytelling and Narratives in organizations