Eurasian Business Perspectives
Hakan Danis (Hrsg.), Mehmet Huseyin Bilgin (Hrsg.), Ugur Can (Hrsg.), Ender Demir (Hrsg.)
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Springer International Publishing
Geisteswissenschaften, Kunst, Musik / Angewandte Psychologie
Beschreibung
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
Kundenbewertungen
Business Analytics and Performance, Product Features and Costumer Engagement, Cross-Border Company Restructuring, Human Resource Management Practices in Developing Countries, Social Media Marketing, Marketing Communications in Eastern Europe, Value-Based Management Information System Design, Sustainable Consumer Behavior