Leseprobe
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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions
Rasmus Dalgaard Laustsen
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Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / ÷ffentliches Recht, Verwaltungs-, Verfassungsprozessrecht
Beschreibung
This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.
Kundenbewertungen
Nice agreement, Scandinavian legal realism, Copyright law, Trademark legislation, Rational actor model, UCPD, TRIPS Agreement, Legal fiction, Intellectual property law, EU design law, Trademark policy, Likelihood of confusion