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Sustainable Innovation

Trends in Marketing and Management

Anshu Saxena Arora (Hrsg.), Mohamad Sepehri (Hrsg.), Amit Arora (Hrsg.), Sabine Bacouel-Jentjens (Hrsg.)

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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. 

This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.

This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.


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Schlagwörter

agility, product design, family businesses, sustainable transporation, sustainable product design, well-being, supply chains, open innovation, biomimicry, leadership, sustainability, design thinking, buyer-supplier relationships