Optimal Social Influence
Weili Wu, Wen Xu
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Springer International Publishing
Naturwissenschaften, Medizin, Informatik, Technik / Sonstiges
Beschreibung
This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing.
Kundenbewertungen
modeling of social influence, social influence propagation, social networks, algorithm analysis and problem complexity, multiple influence competing, rumor source detection, user behavior prediction, optimization algorithms, rumor blocking, Social computing, social network mining