Leseprobe
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sustainable Businesses in Developing Economies
Rajagopal
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Kundenbewertungen
green consumerism, green marketing, conscious consumption, Social entrepreneurship, customer-centric marketing, social entrepreneurship, sustainable busines, Sustainability, circular economy, Business Modelling, sustainable logistics, sustainable business models, Eco-innovation, Consumer Behavior, cleaner production