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The Corporates Strike Back

How Large Companies Win the Innovation Race Against Disruptive Start-ups

Lucas Sauberschwarz, Lysander Weiss

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ca. 90,94 €
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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft

Beschreibung

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.

The road to successful innovation management is long - this book is the shortcut.

Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom


An overdue update on traditional R&D processes for the 21st century.

Uwe Wagner, CTO, Schaeffler


Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!

Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member

 

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Kundenbewertungen

Schlagwörter

Johnson & Johnson case study, MSD Shark & Drohne case study, Deloitte case study, Estee Lauder case study, Ideation, Competitive innovation, Case studies, Ambidexterity, Efficient innovation, Innovation criteria, Innovation targets