img Leseprobe Leseprobe

Minority Marketing: Research Perspectives for the 1990s

Proceedings of the 1993 Minority Marketing Congress

Robert L. King (Hrsg.)

ca. 85,59
Amazon iTunes Hugendubel Bü kobo Osiander Google Books Barnes&Noble Legimi
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing


This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Weitere Titel von diesem Autor
Weitere Titel zum gleichen Preis
Cover Brand Hate
S. Umit Kucuk
Cover Unit Pricing
Lena Himbert
Cover Brand Page Attachment
Barbara Kleine-Kalmer
Cover Service Fascination
Christian Zagel
Cover Staying the Consumption Course
Benjamin Krischan Schulte
Cover When Luxury Meets Art
Olga Louisa Kastner



Advertising, Minority Enterprises, Academy of Marketing Science, Marketing Research, Minority Marketing, Customer Behavior