Cover The Demand for International Football Telecasts in the United States

Leseprobe

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Leseprobe

The Demand for International Football Telecasts in the United States

Name: The Demand for International Football Telecasts in the United States
Author: Tim Pawlowski, Georgios Nalbantis

Tim Pawlowski, Georgios Nalbantis

PDF

ca. 58,84 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Springer International Publishing

Sozialwissenschaften, Recht, Wirtschaft / Einzelne Wirtschaftszweige, Branchen

Beschreibung

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

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