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Introduction to Electronic Commerce and Social Commerce
David King, Efraim Turban, Jon Outland, ...
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Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.<the following="e;"e; tutorials="e;"e; are="e;"e; not="e;"e; related="e;"e; to="e;"e; any="e;"e; specific="e;"e; chapter.="e;"e; they="e;"e; cover="e;"e; the="e;"e; essentials="e;"e; ec="e;"e; technologies="e;"e; and="e;"e; provide="e;"e; a="e;"e; guide="e;"e; relevant="e;"e; resources.="e;"e;
