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Rhetorical Audience Studies and Reception of Rhetoric

Exploring Audiences Empirically

Jens E. Kjeldsen (Hrsg.)

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ca. 117,69
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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Allgemeines, Lexika

Beschreibung

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative andguiding examples of new methods of rhetorical studies.

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Schlagwörter

political television advertising, Rhetorical Audience Studies, Rhetorical Power of Photographs, Audience Conjectures, political activism and rhetoric, media and communication studies, media reception studies, memory studies, Political Commentary and rhetoric, rhetoric of music, political communication, Pandemic Rhetoric and Public Memory, speech-making and rhetoric, political rhetoric, impact of rhetoric on audiences