Commodities Pricing and the Bulk Trap
Fredrik Andrén-Sandberg
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Springer International Publishing
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries.
Kundenbewertungen
energy sector, product differentiation, long term positioning, business model adaptation, service differentiation, de-commoditization, commoditization, discounting prices, case study, pricing strategy, Engineering Economics, bulk trap, policy making and governance