Information and Communication Technologies in Tourism 2018
Juho Pesonen (Hrsg.), Brigitte Stangl (Hrsg.)
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Springer International Publishing
Sozialwissenschaften, Recht, Wirtschaft / Einzelne Wirtschaftszweige, Branchen
Beschreibung
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.
Kundenbewertungen
digital marketing, ENTER 2018, eTourism Conference, eTourism, mobile computing, IFITT, mobile services, ICT in tourism, travel information search, travel and tourism, digital economy, social media strategies