Moralising Global Markets
Annette Cerne
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Springer International Publishing
Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft
Beschreibung
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
Kundenbewertungen
market morality, business comminication, interconnection, market structure, business and society, corporate social responsibility