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AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

Peter Gentsch

PDF
ca. 39,58
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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

  • how customer and market potential can be automatically identified and profiled;
  • how media planning can be intelligently automated and optimized with AI and Big Data;
  • how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
  • how you can optimize Customer Journeys based on Algorithmics and AI; and
  • how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

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Schlagwörter

business analytics, chatbots, digital marketing, algorithmic strategy, machine learning, digitization, maturity model, big data, data mining