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Business Governance and Society

Analyzing Shifts, Conflicts, and Challenges

null Rajagopal (Hrsg.), Ramesh Behl (Hrsg.)

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Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft

Beschreibung

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. 


Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century.

The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.  

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Schlagwörter

Nepal, Mexico, customer relationship management, marketing analytics, talent analytics, improving business performance, digital marketing, consumer behavior, International Trade, Business Modelling, Marketing Research, CRM, business diplomacy, Corporate Governance, business performance in emerging markets, India