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Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis
Moniruzzaman Kiron
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Sozialwissenschaften, Recht, Wirtschaft / Einzelne Wirtschaftszweige, Branchen
Beschreibung
Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, , language: English, abstract: This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.
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Profitability, Project Management, SWOT of Volkswagen, Social Entrepreneurship, Revenue, Prototyping, Business Management, Business Networking, Digital Agencies, Management Consulting, Local Marketing, Strategic Recommendation for Volkswagen, Brick and Mortar Retail, Porters generic, Small and Medium Enterprise (SME), Strategic, Management, Customer Relationship Management, SWOT Analysis, Retail, Entrepreneurs, Sales Commissions, Ecommerce, Consumer Products, Pricing, Entrepreneurship, Companies, Product Market Fit, Leaders, Product Managers, PMF, Volkswagen Germany, Small Business Marketing, Human Resources, Industrial Design, Business Strategy, Environmental Analysis, Local Businesses, Tactics, Vehicle Industry, Business-To-Business, Product Design, Business Relationships, Small Business, Product Marketing, Small Business Advice, Strategy, Strategies, User Acquisition, Business Owner, Organizational Culture, Strategic Analysis of Volkswagen Group, Strategic Management, Import/Export, PESTLE Analysis of Volkswagen, Volkswagen, Business Plans, Business Models, International Business, Product Launches, Product Management, Organizational Behavior, Leadership, Organization Design