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Key Message. Delivered

Business Presentations with Structure

Wolfgang Hackenberg, Eibo Schulz-Wolfgramm, Carsten Leminsky, et al.

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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory. Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.

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Schlagwörter

business communication, presentation, Übersetzung, business situation, logic, translation, decision-making, communication tool