The Corporate Art Index
Viviane Mörmann
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Sozialwissenschaften, Recht, Wirtschaft / Einzelne Wirtschaftszweige, Branchen
Beschreibung
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Kundenbewertungen
Corporate Art, Sustainability, Art Project, Corporate Art Index, Art Space, Art, Museum Management, Museum, Art Management, Digital Art, Corporate Art Collection, Corporate Image, Corporate Social Responsibility, Cultural Management, Cultural Marketing, Art Sponsoring, Corporate Identity, Art Competition, Art Marketing, Corporate Communication