img Leseprobe Leseprobe

Measuring Media Use and Exposure

Recent Developments and Challenges

Christina Peter (Hrsg.), Teresa K. Naab (Hrsg.), Rinaldo Kühne (Hrsg.)

PDF
24,99 €
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Herbert von Halem Verlag img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation

Beschreibung

The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.

Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie
Cover Wronged
Wronged
Lilie Chouliaraki
33,99 €
Cover The Influencer Factory
The Influencer Factory
Katherine Guinness
30,99 €
Cover Rolling
Rolling
Alfred L. Martin
28,99 €
Cover Superheroes in the Streets
Superheroes in the Streets
Kimberly Wedeven Segall
32,99 €
Cover A Century of Negro Migration
A Century of Negro Migration
Carter Godwin Woodson
0,99 €
Cover A Country of Shepherds
A Country of Shepherds
Kathleen Ann Myers
6,99 €
Cover SKULL AND BONES
SKULL AND BONES
DWIGHT TENNY
8,49 €
Cover Strategic Social Media
Strategic Social Media
L. Meghan Mahoney
36,99 €
Cover Strategic Social Media
Strategic Social Media
L. Meghan Mahoney
36,99 €

Kundenbewertungen

Schlagwörter

Mediengenre, data linking, Kommunikationswissenschaft, text mining, public spheres, media processing, inverse propensity score weighting, media habit, self-report, linkage analysis, internet usage, Mediengattung, Smartphone, mobile social media use, Kommunikationstechnologie, Medienangebot, Mediennutzung, mobile experience sampling, App, techno-phenomenological gap, Medieninhalte, search behavior, response-frequency, Tablet, network of users, Methoden