Internet Altering Indian Households: Enabling Indian Housewives Perform Household Responsibilities

Leena Chauhan, Avani Maniar

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Internet has changed the communication paradigm; it is no longer difficult to reach people beyond geographical boundaries. It has a variety of uses for different demographics of society. Internet is a blessing to everyone if used for the right purpose. Every member of society, men, women, children, and senior citizens, have equal opportunity to learn and use internet. Internet allows its users to create and join online communities, to share ideas and gain knowledge about any topic. YouTube, Blogs, Facebook, Twitter, Pinterest, Instagram are the most popular websites among internet users. Amongst its boundless uses, women have chosen to use internet for maintaining a healthy life style. According to the Women Web Study Report June 2013 by Google India, there were total of 150 Million internet users in India and among them 60 million were women. Furthermore, it elaborated that half of the internet users agreed that internet surfing influenced their decision before purchasing a product. The interesting finding was that the eighty percent of women recommended their purchase to other women whereas twenty five percent of them shared their online purchasing experience online. These findings highlight the use of the internet among Indian women. The Indian patriarchal culture has always associated technology with men. Its usually the men of the house who purchase and operate "e;technology"e;. But Internet has proven to be quite different - over the years women in Indian society have grown affinity for it. They are using internet with utmost ease for various purposes. The content in this book throws light on how married Indian women are using internet to bring creativity, efficiency and a "e;newness"e; to their mundane household responsibilities. How Internet is being used for their kitchen management, child care, socialization and entertainment. It forces our society to reflect on how action, computer and internet training can positively impact Indian married women. Internet supports economic development of Indian women by facilitating e-commerce and e-learning. The training for using the internet and computer may enable women to make the best use of the internet to perform their household responsibilities The suggestions provided by the married women highlight that government and welfare agencies should promote and initiate computer and internet training programs and projects for women. This step for digital inclusion will lead towards women -empowerment and uplift their status in their family, society, and nation at large. This digital literacy and inclusion initiatives may lead women to gain empowerment and further help in upliftment of their status in family, society, and nation. Them. This book is an eye opener for all of us to think how technology can be used or development, upliftment, and empowerment of socially backward gender in a society.