China CEO: Voices of Experience from 20 International Business Leaders (Mandarin

Juan Fernandez

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Belletristik / Gegenwartsliteratur (ab 1945)


:CEOCHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with firsthand, frontline advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, CocaCola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert Chinabased consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors cant firsthand reflections based on over 100 years collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for timeconstrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, winover Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

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