Innovating Business with Art

Marcello Smarrelli, Deborah Care, Chiara Paolino, et al.

EGEA Spa - Bocconi University Press 

Beschreibung

How can art generate innovation in companies? In this book, throughthe activities of the Fondazione Ermanno Casoli (FEC), the authorsarticulate a working method, born from more than ten years ofexperience in the field, which documents the effectiveness of thecollaboration between the world of art and that of business.By exploring the relationship between art and opportunities forrenewal of individual and professional identity within organizations,this book also illustrates the contribution of art in defining a newperspective on business performance. A specific chapter is dedicatedto artistic interventions and the Covid-19 pandemic.Through art, a desire to keep together humanities and businessthinking, employees' rationality, emotions, and wellbeing, companyperformance and social care, can still emerge as a possibility, even insuch challenging times. A possibility which deserves the authenticinvolvement of artists, workers, managers, researchers, and theirsocial communities to consolidate.

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