Pharmaceutical Management

Sanjay B Patil, Hitendra S Mahajan

Studium Press 

Beschreibung

This book ';Pharmaceutical Management' is primarily for students specializing in pharmaceutical management at graduate and postgraduate in all pharmaceutical institutes in India and to serve their needs in the best manner possible. Pharmaceutical Management is planning, organizing, managing and executing various business, finance, product and project related decisions and deliverables in context to the pharmaceuticals in order to achieve the organizational target and goals in a timely, cost effective and efficient way. Pharmaceutical Management is one of the fastest growing and rewarding fields of Management. Pharmaceutical management combines the study of basics of pharmaceutical sciences with management and marketing studies. Numerous books on basics of pharmaceutical sciences are available. The book chapters deals with process of management in the form of management cycle, explores different managerial functions of planning, organizing, leading and controlling. Following are implied assumptions in the writing of a textbook on Pharmaceutical Management 1. We sincerely believe that person aspiring to enter pharmaceutical management profession must have adequate knowledge and concept through a proper study of management. In order to demonstrate improved managerial efficiency. 2. It is assumed that the book on Pharmaceutical Management must be structured around the process of pharmaceutical industry management. 3. It is also assumed that management process is vital and must present in all pharmaceutical organizations (industrial or marketing) in order to achieve objectives. This book has adopted student oriented approach. It is written in simple and easily understandable style avoiding complex vocabulary. Figures, models, charts and tables are used to enable readers to grasp the essence of concepts. The book covers the syllabus of AICTE, PCI and various Indian universities.

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