img Leseprobe Leseprobe

Best Practices in Marketing and their Impact on Quality of Life

Helena Alves (Hrsg.), José Luis Vázquez (Hrsg.)

PDF
ca. 117,69
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Springer Netherland img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Methoden der empirischen und qualitativen Sozialforschung

Beschreibung

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

Weitere Titel zum gleichen Preis
Cover Taming the Corpus
Václav Cvrček
Cover Family Well-Being
Almudena Moreno Minguez

Kundenbewertungen

Schlagwörter

Improvement of Quality of Life in Portugal, Marketing in the Local Authority, Service Dominant Logic in Cambodia, Marketing Strategy of Museums in Greece, Organ Donation in Ireland, Improving employees' Quality of Life, Best practices on marketing, Marketing Perceptions of improvement on Quality of Life, Case studies on marketing, Health Marketing in Public Hospitals, Marketing Strategy for German Minority, Communication Studies in Slovakia