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Best Practices in Marketing and their Impact on Quality of Life

Helena Alves (Hrsg.), José Luis Vázquez (Hrsg.)

PDF
ca. 118,99
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Springer Netherland img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Methoden der empirischen und qualitativen Sozialforschung

Beschreibung

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

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Schlagwörter

Marketing Perceptions of improvement on Quality of Life, Marketing Strategy of Museums in Greece, Health Marketing in Public Hospitals, Marketing in the Local Authority, Marketing Strategy for German Minority, Communication Studies in Slovakia, Improvement of Quality of Life in Portugal, Improving employees' Quality of Life, Organ Donation in Ireland, Case studies on marketing, Service Dominant Logic in Cambodia, Best practices on marketing