e-Consumers in the Era of New Tourism
Erkan Sezgin (Hrsg.)
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Sozialwissenschaften, Recht, Wirtschaft / Einzelne Wirtschaftszweige, Branchen
Beschreibung
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Kundenbewertungen
The Role of Social Media on Tourism Consumer Acculturation, New marketing communication in tourism: Gamification, 3C: Crowdsourcing, Collaboration and Co-Creation, Outdoor: an individualized tourism product in the new media, e-consumers of new tourism