Consumption Behaviour and Social Responsibility

A Consumer Research Approach

Karnika Gupta, Narendra Singh

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ca. 139,09
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Springer Singapore img Link Publisher

Geisteswissenschaften, Kunst, Musik / Allgemeines, Lexika

Beschreibung

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

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Schlagwörter

socially conscious consumption behaviour, social responsibility, Sobel Test, consumer social responsibility, green consumption behaviour, cluster analysis, responsible consumption behaviour, environmentally responsible behaviour, sustainability, CSR, mediation analysis, path analysis, confirmatory factor analysis, consumption behaviour, corporate social responsibility, sustainable consumption behaviour, Goodman Test