Commercialisation and Innovation Strategy in Small Firms
Geoffrey N. Soutar, Sophie Reboud, Tim Mazzarol, et al.
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation.
Kundenbewertungen
Dynamic Capabilities, Entrepreneurship, Innovation Management, Innovation Strategy, Business Model, Innovation Rents, Risk Assessment, Entrepreneurial Decision Making, Absorptive Capacity, Strategic Decision Making, SME, Small-to-medium Enterprises, Operational Entrepreneurship, Product Development, Commercialisation, Small Firms, New Product Development