Branding Bangladesh
Imtiaz A. Hussain, Jessica Tartila Suma
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Sozialwissenschaften, Recht, Wirtschaft / Allgemeines, Lexika
Beschreibung
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
Kundenbewertungen
Development as a many-sided dynamic, Low-wage start-ups to high-end consumption, Rabindranath Tagore’s Amar Sonar Bangla, Microfinance empowering women, South Asian unity, Physical qualities of life, Evolution of a ‘Bangladesh Brand’, Microfinance & Social Safety Net Programs, Simultaneously reaping four industrial revolutions, Farmers to assembly-line workers, Post-Liberation Identity Framing in Bangladesh, Internationalization of Bangla Language Movement, Global networking from local transformations, 1971 Liberation War memories, Branding Bangladesh