Leseprobe
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The Internet Trap
Matthew Hindman
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Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft
Beschreibung
A book that challenges everything you thought you knew about the online economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.
Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.
The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Kundenbewertungen
Publication, ComScore, Political economy, Net neutrality, Online newspaper, Paywall, Online advertising, Local news, Paul Krugman, Quantity, YouTube, Personalization, Web search engine, BuzzFeed, Routledge, Microsoft, Infotainment, Internet traffic, Disadvantage, Hitwise, Criticism, Competition, EBay, Percentage, Digital media, Network effect, Lock-in (decision-making), The Newspaper, Web traffic, Advertising, Email, Attention economy, Blog, World Wide Web, Power law, Twitter, Subscription business model, Digital firm, Market power, News media, Television station, Infrastructure, The New York Times, News Feed, Google News, Facebook, Search cost, Audience measurement, The Wall Street Journal, Netflix, Customer, Gotham Gazette, International trade, Page view, Economic geography, The Huffington Post, Journalism, Internet service provider, Classified advertising, Recommender system, Web portal, Advertising network, Website, Publishing, Economist, Technology, Web design, Newspaper, Blogger (service), Mathematician