America in JeruSALEm

Globalization, National Identity, and Israeli Advertising

Anat First, Eli Avraham

ca. 99,99
Amazon iTunes Hugendubel Bü kobo Osiander Google Books Barnes&Noble Legimi
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Lexington Books img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft


In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the '90s, Israeli advertisers began using American symbols, values, sights, and heroes to promote diverse products without any consideration of the place they were actually made. The perspective offered in this book_a consideration of advertising as a locus of the tension between national identity and globalization/Americanization_is an innovative one, generating a model that can be used to analyze national identity through advertising in the age of globalization/Americanization. Although many books have focused on numerous aspects of Israeli society, America in JeruSALEm offers a new and accessible perspective on the changes in Israeli identity.

Weitere Titel von diesem Autor
Weitere Titel zum gleichen Preis
Cover Killing for God
Stephen Schwalbe
Cover Our Shared Future
Laura E. Reimer
Cover Committed Theatre in Nigeria
Taiwo Okunola Afolabi
Cover Congressional Giants
J. Michael Martinez
Cover Revolutionary Nonviolence
Griffin Manawaroa Leonard