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Designing and Delivering Superior Customer Value

Name: Designing and Delivering Superior Customer Value
Author: Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein, William C. Johnson

Concepts, Cases, and Applications

Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein, William C. Johnson

PDF

ca. 69,03 €

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Taylor and Francis

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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