Leseprobe

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Leseprobe

Converge

Name: Converge
Author: Ray Velez, Bob W. Lord

Transforming Business at the Intersection of Marketing and Technology

Ray Velez, Bob W. Lord

EPUB

20,99 €

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John Wiley & Sons

Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

The leaders of Razorfish share their strategies for mergingmarketing and IT To create rich, technologically enabled experiences, enterprisesneed close collaboration between marketing and IT. Convergeexplains how the merging of technology, media, and creativity isrevolutionizing marketing and business strategy. The CEO and CTO ofRazorfish, one of the world's largest digital marketing agencies,give their unique perspective on how to thrive in this age ofdisruption. Converge shares their first-hand experienceworking closely with global brands--including AXE, Intel,Samsung, and Kellogg--to solve business problems at thecollision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabledcreativity, ubiquitous computing, and more, Convergepresents a roadmap to success. * Explains how to organize for innovation within your ownorganization by applying the principles of agile development acrossyour business * Details how to create a religion around convergence, explaininghow to tell the story throughout the organization * Outlines how to adapt processes to keep up with and takeadvantage of rapid technological change A book by practitioners for practitioners, Converge isabout rethinking business organizations for a new age andempowering your people to thrive in a brand, new world.

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