Leseprobe
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The Social Media MBA Guide to ROI
Christer Holloman
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.
Rezensionen
"Measuring the impact of Social Media strategies can be a daunting task. But this book tackles the problems head on and provides simple and comprehensive approaches. Once through with this book you'll have nothing left to do but implement the practices documented here. And even more importantly, explain to management why."
Jared Young, Senior Director, Barclaycard
US, Consumer Markets
"This is a book that is really needed to support the social hooked community to convince the not-so-hooked 'others'. If it can help some of us that are hooked to go from praise to facts when convincing the resistance about the huge opportunities of a wide, ever-changing and fast use of social, then it is well worth the cost to buy and the time to read the book."
Olle Hagelin, Senior Manager Field Data
Management, Sony Mobile Communication
"Can you measure the ROI of social media? And if so, how do you choose the right platforms and tools for your business? In this book, Christer shows that measuring ROI for social media is indeed possible. Christer takes you through the strategic planning stage, onto measuring ROI by platform, and finally shares real life examples of how others have tackled this tricky subject. It's full of actionable insights and another great book in the MBA series."
Andy Hill, Social Media Manager, Xerox
Kundenbewertungen
Business & Management, Marketing & Sales, Marketing u. Vertrieb, Wirtschaft u. Management