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Sales Engagement

How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale

Manny Medina, Max Altschuler, Mark Kosoglow, et al.

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John Wiley & Sons img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

Engage in sales--the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. * Find common factors holding your sales back--and reverse them through channel optimization * Humanize sales with personas and relevant information at every turn * Understand why A/B testing is so incredibly critical to success, and how to do it right * Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

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Schlagwörter

Business & Management, Sales Management, Verkaufsleitung, Wirtschaft u. Management