Product Innovation in the Global Fashion Industry

Byoungho Jin (Hrsg.), Elena Cedrola (Hrsg.)

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Palgrave Macmillan US img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

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Schlagwörter

fashion industry, value chains, Family Business, Consumer experience innovation, Repetto, Innovation, brand community, luxury brands, competitive advantage, image semiotics, Geox, Stone Island, Marketing innovation, Product Development, Nike, Design-driven innovation