Leseprobe
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Disciplined Entrepreneurship Startup Tactics
Paul Cheek
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Ratgeber / Recht, Beruf, Finanzen
Beschreibung
A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: * Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions * Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product * Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
Kundenbewertungen
Business & Management, Klein- u. mittelständische Unternehmen u. Existenzgründung, Small Business & Entrepreneurship, Management, Business & Management Special Topics, Spezialthemen Wirtschaft u. Management, Wirtschaft u. Management, Klein- und Mittelbetrieb