Strategic Management
Ken Starkey, Paul W. Dobson, John Richards, et al.
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. * Revised to take account of the latest development in the field. * Now features twelve new cases. * Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'. * Includes a new concluding chapter looking at present and future issues in strategic management. * Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
Rezensionen
"Dobson and Starkey have successfully updated their earlier work to provide a well written, comprehensive and authoritative book. The book contains a number of intersting case studies as well as chapter vignettes which provide a broad range of contexts within which the concepts and frameworks are discussed. The breadth of coverage is a distinct asset ensuring not only that all types of organisation are discussed, but also that the ideas presented can be viewed through a variety of lenses."
Kundenbewertungen
Strategic Management, Wirtschaft u. Management, Strategisches Management, Business & Management